Video made easy breezy

When it comes to small business marketing we’re now firmly in the video era.

Now, I’m not one to tell you that you *have* to create video content. I will confess though, I really do believe every small business can benefit from a great video strategy.

But you’re feeling stuck on where to start, what types of videos you should be making, and how to actually go from idea to upload.

Maybe you’ve already dabbled in video but no one seems to be watching them (let alone liking and actually engaging with them). Or perhaps you haven’t even flipped your phone camera to video mode – yet.

This is the course to help you:

· Elevate your brand and raise your visibility

· Connect with and attract your ideal customers on social media

· Convert more customers with client testimonials and product videos

· Create video content faster and easier – so you can do more of what you love

Sound like a plan?

Where do I sign up?

But wait...

…are you just going to teach me how to tik-tok, hip and hop and point to things that don’t exist? Um. No.

Think of this course as

Social Media Video

For Grownups

“Video is a powerful buying tool. I did two videos soon after doing your course and made around $1500 in sales!”

Clare Robinson - Te Atatu Toasted

“The value of this program is phenomenal. After only a couple of hours I was able to make a short video for my business. Oh, and it was so much FUN!”

Kathryn Price - Author & Speaker

"I can not stop making videos! My latest video has been shared 13 times, seen by 1000 people and reached an audience organically of 2500 in two days. Unheard of with any other post I've done!!"

Liz Constable - Book Artist

It's just 3 easy steps

Video Made Easy is a self-paced course set to simplify and demystify the process of creating great video content all from the palm of your hand – when it’s holding your phone, that is.

1

Step 1

Do the course! (duh) You could smash this out in one 3 hour session or just do little chunks here and there. It's totally up to you. And the lifetime access means you can go back to refresh any time. I'm constantly updating the course to keep it relevant.

2

Step 2

Download all the amazing templates & resources so you can just rinse and repeat in the future. A personalised video strategy? We'll do it. Storyboards? I got you. Video prompts specifically for your industry? You'll never have to come up with a video idea ever again!

3

Step 3

Book in your two 30 minute Zoom sessions with me where we'll go deep on whatever you want to cover. Where to film in your space, looking over your storyboards and giving feedback on your editing - I can help you with it all. This accountability means this isn't going to be a course you download and never do.

Are those little whispers of self-doubt getting louder?

· What if my videos suck and I make a fool of myself?
· How do I know what to say when I’m on camera?
· I don’t have $1000 to drop on expensive equipment
· Where do I find time to focus on social media, let alone learn a whole new skill?
· I can’t find the right brand of fan to blow through my hair as I set up my glamour shot

Hear me out...

You don't need to be a pro to create great content

After doing the course, you – yes you! – will have the skills to create memorable videos in minutes, dropping them all over social media like a boss (is that what the kids say these days?!).

Sounds great right?

That’s exactly why I created this course: To help people like you increase brand visibility, feel confident in front of the camera and grow their business.

Let’s get started!

Alexia - Journalist

Pam - Arbonne Manager

Adam & Michelle - Builder & Architect

Emma - Stylist

Liz - Artist

Derek - Digital Marketer

Evie - Designer

Emma - Author

Video Made Easy is brought to you by me! Michelle.

And I'm OBSESSED with video. After 16 years of working in television and video production, I’m here to share all of the tips, tricks and insider info I learned along the way, so I can help you create great content using just your phone (and a little bit of know-how).

Check out this video for one of my best tips...

The Easy
Breezy
Lowdown

(aka, take a peek at the
course...)

Module 1: Strategy

Because all great content starts with a strategy! If you can tap into what your audience wants to hear you’ll have unlimited ideas of what to say (and when). A strategy is also important for measuring your ROI – so you can be sure you’re not wasting your precious time or money on making the wrong videos.

Module 2: Planning

Cue overwhelm as soon as you start thinking about video content? If you’re feeling frazzled and stuck on the kind of content you want to make, this module is for you!! I’ll take you through the five main types of videos you could create, and help you figure out which ones will work best for you. Then you'll storyboard your ideas (using my template) to make filming super fast and easy.

Module 3: Filming

Shonky homemade videos? Hey now, we can do better than that! I’ll help you take your videos from amateur to pro by showing you the best equipment to use and basic techniques to get you started. Then...we need to make sure you're making video content that people actually watch. Here I’ll share my best tips and tricks on how to hook people into your videos and keep them watching till the very end. And if you’re terrified about the thought of being on camera, don’t panic – there’s a whole section just for you.

Module 4: Editing

A lot of stuff I’ll teach you won’t require any editing – but if you want to take your videos to the next level of polish to really stand out, then I have a detailed tutorial on the app I recommend. But don’t panic – this is way easier than you imagine, and I’ll be showing you step by step in a really clear and simple way. You’ll be a pro in no time! And if you really don't want to edit I have a little module just for you with great other options.

Module 5: Take Action

I don’t want this to be another course you buy and never do… so I’ve made it easy to take action. You’ll find a list of video prompts specific to your industry, so you never have to come up with a video idea ever again! This is also a good time to book in one of the two free Zoom sessions you get with me so we can make sure you're on track and set up for success.

But wait...

There’s so much more!*

*Steak knives not included

Your Bonuses

How-to video: Create an online course

Turn your idea into a reality! I take you through the exact method I used for creating, filming and editing this online course. This bonus also includes a storyboard template to help with your planning.

How-to video: Watch me film a customer testimonial

I'll take you through the questions I ask and all the tips and tricks I have up my sleeve to help people relax when I'm shooting a customer testimonial video.

How-to video: Film and edit an overhead video

If you want to film something you’re making overhead video is a brilliant way to capture it. Often used for recipe videos, but also great for showing or teaching people drawing, crafting and so much more. I’ll help you get set up with simple equipment and then show you the best way to create your video.

Masterclass: The importance of storytelling in your business with Marsha Shandur

Marsha is a straight-up storytelling LEGEND and her email newsletters are the only ones I read religiously! Before launching her career as a Networking Mentor and Storytelling Coach, Marsha spent 15 years as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that creates connection, trust, engagement and loyalty. This masterclass is a must-watch.

Support: Two 1-on-1 Zoom sessions with Michelle

I'm here to hold you accountable and help you get the most out of the course along the way. Book these half hour one on one Zoom sessions at a time that suits you.

Ready to make some fire
content?

Y - E - S

What this course isn't (because that's important too):

Video Made Easy won’t ask you to:

· Fork out thousands of dollars on equipment
· Take a deep dive into the technical specs and editing practices
· Take on suggestions that don’t work for you or your brand
· Create content that simply feeds the algorithm, for the purpose of feeding the algorithm
· Make a fool out of yourself and point to text boxes that don’t exist (unless you want to)
· Make content that just doesn’t feel authentic to you.
· Spend hours and hours researching and finessing your production value – ain’t nobody got time for that!

Basically…

If you’re looking for a crash course in how to make incredible content – without all the technical specs, doo-dads, and watsits, this is the course for you.
If you have an awesome plan and a great idea, but are just stuck on how best to showcase that to the world wide web, this is the course for you.
If you don’t want to fork out for an expensive camera, light, gadgets, and whatever else you’ve seen on TV, but you are looking to create some great content right from the palm of your hand, this is the course for you.
If you want to create engaging videos (that people actually watch all the way to the end) this is the course for you.

If a picture paints 1000 words,

a video paints

...a lot more than that.

Video is a great way to not only engage with your audience but showcase the best of your business in a way that grabs our teeny tiny attention spans. Also, video isn’t just for Instagram either!

Think about how video can work for you and your business, on your website, branding collateral, and other online platforms.

By the end of this course you'll easily be creating:

· About Us videos

· Customer Testimonials

· How-to videos

· On-brand reels

· Behind the scenes content

· Clips for social media

And so much more!

Sign me up!

Some FAQ’s

(without the information overload)

It depends what kind of video you’re talking about, because I’ll teach you to make all sorts of videos with different degrees of difficulty. But when you’re learning it might take up to an hour from start to finish. After that, it’s possible to start creating content in just 5 or 10 minutes!

Aside from some mad video skills, you’ll have content ready to post on social media, and the templates to rinse and repeat, so you’re set for life.

The course starts from the moment you sign up and never ends! It’s a completely self-paced online course – you decide when you start and when you finish. You have lifetime access, and two 1-on-1 Zoom sessions with me to keep you on track.

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as it exists – across any and all devices you own. I regularly update it too to keep it current.

Just your phone with enough space on it to record some video! In the course we’ll go into some extras that will help make the process easier, but all you need to start is your phone.

This course is for beginners, although even if you’ve made some videos on your phone before this course covers a LOT so I’m confident you’ll learn a few new tricks! If you're not sure just email me and we can have a chat about if it's right for you.

Any video can be a reel!! I’ll be teaching you how to make lots of great videos that will work well for you and your business that you can upload as a reel. What I don’t teach is how to point at boxes, lip sync or do transitions in the reel platform.

No, definitely not. You will learn all of the basics of shooting and editing, but no in-depth technical stuff. I keep it simple so that you can get the info you need without anything extra that you don’t have time for.

I prefer to shoot in natural light so we won’t go super in-depth on artificial lighting.

It doesn't matter if you're a product or service-based business - I’ve had everyone from stylists to lawyers to builders take and LOVE this course. Even marketing professionals from big companies. There are video idea/prompt sheets designed specifically for your industry so it’s tailored completely to you.

Are you ready to totally crush some content?

$590

(one time payment)

Includes

Lifetime access
6 video modules + worksheets
4 bonus modules
Two x 1-on-1 Zoom sessions for feedback and accountability

BUY NOW!

Still not sure if this is right for you? Email me on [email protected] and I’ll be happy to answer your questions. Otherwise, see you in there!

When it comes to small business marketing we’re now firmly in the video era.

This is *the* course to help you:

But wait...

It's just 3 easy steps

Are those little whispers of self-doubt getting louder?

Video Made Easy is brought to you by me! Michelle.

The Easy Breezy Lowdown

(aka, take a peek at the course...)

Your Bonuses

Ready to make some fire content?

What this course isn't (because that's important too):

Basically…

By the end of this course you'll easily be creating:

Some FAQ’s

How long will it take me to shoot my first video?

What will I have at the end of this course?

When does the course start and finish?

How long do I have access to the course?

Do I need any fancy equipment for this?

What level is this aimed at?

Will you teach me how to make reels?

Do I need a lot of technical know-how for this? That stuff makes me itchy…

What do you not cover?

What sort of businesses should take this course?

Are you ready to totally crush some content?

This is the course to help you:

The Easy
Breezy
Lowdown

(aka, take a peek at the
course...)

Ready to make some fire
content?