Ready to create magnetic, on-brand videos for your business without all the song and dance?

Meet Easy Smartphone Video, a go-at-your-own-pace online course designed to fast track your video content strategy.

When it comes to small business marketing we’re now firmly in the video era.

 

Now, I’m not one to tell you that you *have* to create video content.  I will confess though, I really do believe every small business can benefit from a great video strategy.

But you’re feeling stuck on where to start, what types of videos you should be making, and how to actually go from idea to upload.

Maybe you’ve already dabbled in video but they just don’t come out looking like what you had in mind.  Or you’ve created a few but no one seems to be watching them (let along liking and actually engaging with them).

Or perhaps you haven’t even flipped your phone camera to video mode – yet.

 

At least, that was the case. Until now.

Welcome, new internet friend, to…

“Video is a powerful buying tool.  I did two videos soon after doing your course and made around $1500 in sales!”

Clare Robinson, Te Atatu Toasted

This is *the* course to help you:

  • elevate your brand and raise your visibility
  • connect with and attract your ideal customers on social media
  • convert more customers with client testimonials and product videos
  • create video content faster and easier – so you can do more of what you love

Sound like a plan?

But wait, are you just going to teach me how to tik-tok hip and hop and point to things that don’t exist?

Um. No.

Think of this course as:

Social Media video for Grownups

Social media (especially video content) can feel like a young person’s game. What with all the hippin and hoppin, and tikking and tokking, it’s pretty easy to feel like you were born in the wrong decade.

There’s absolutely nothing wrong with a little boogie now and then, but creating content for your brand should be all about you doing you!

Yah-hoo!

This is how we do it
Like I said, easy breezy

Easy Smartphone Video is a self-paced course set to simplify and demystify the process of creating great video content all from the palm of your hand – when it’s holding your phone, that is.

Step 1

Do the course! (duh) then…
Download the video prompts specifically for your industry so you never have to come up with a video idea again!

Step 2

Join my Facebook group for support and feedback on your videos so you’re armed with practical steps you can take to improve.

Step 3

Come along to my on-going online Creator Sessions where you will actually make video content with my help – no more procrastinating!

OK ok I can already hear them. Those little whispers of self-doubt are getting louder right about… now, right?

  • What if my videos suck and I make a fool of myself?
  • How do I know what to say when I’m on camera?
  • I don’t have $1000 to drop on expensive equipment
  • Where do I find time to focus on social media, let alone learn a whole new skill?
  • I can’t find the right brand of fan to blow through my hair as I set up my glamour shot

Hear me out – you don’t have to be a professional to create good video content.

After doing the course, you – yes you! – will have the skills to create memorable videos in minutes, dropping it all over social media like a boss (is that what the kids say these days?!).

Sounds great right?

That’s exactly why I created this course: To help people like you increase brand visibility, feel confident in front of the camera and grow their business.

“The value of this program is phenomenal.  After only a couple of hours I was able to make a short video for my business.  Oh, and it was so much FUN!”

Kathryn Price, Author & Speaker

But hey, don’t just take my word for it

This course is all about getting results after all!

Ready to make some fire content?

Easy Smartphone Video is brought to you by

Me! Michelle.

Oh hello, I’m obsessed with video!

After 16 years of working in television and video production, I’m here to share all of the tips, tricks and insider info I learned along the way, so I can help you create great content using just your smartphone (and a little bit of know-how).

Get Ready to Boogie

And not in an awkward dance-trend way, promise

$30/week
.

(over 10 weeks)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions
  • Flexible payment plan

$290
.

(one time payment)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions

LIVE VERSION!
$590

(one time payment)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions
  • A month of weekly Zoom calls with me for personalised support & accountability
  • Only run twice a year – doors open Feb 2023

The Easy Breezy Lowdown (aka take a peek at the course)…

Video Strategy

Because all great content starts with a plan! If you can tap into what your audience wants to hear you’ll have unlimited ideas of what to say (and when). A strategy is also important for measuring your ROI – so you can be sure you’re not wasting your precious time or money on making the wrong videos.

Making Engaging Video

There’s video content and then there’s video content that people actually watch. Here I’ll share my best tips and tricks on how to people into your videos and keep them watching till the very end (and then wanting more!). And if you’re terrified about the thought of being on camera, don’t panic – there’s a whole section just for you.

Types of Videos

Cue overwhelm as soon as you start thinking about video content? If you’re feeling frazzled and stuck on the kind of content you want to make, this module is for you!! I’ll take you through the five main types of videos you could create, and help you figure out which ones will work best for you. This module is chock full of #inspo and spicy examples.

Filming on your Phone

Shonky homemade videos? Hey now, we can do better than that! I’ll help you take your videos from amateur to pro by showing you the best equipment to use and basic techniques to get you started. I’ve got some simple tricks that will blow your mind (and increase the quality of your videos).

Editing

A lot of stuff l’Il teach you won’t require any editing – but if you want to take your videos to the next level of polished to really stand out, then I have detailed tutorials on the latest free apps I recommend. But don’t panic – this is way easier than you imagine, and I’ll be showing you step by step in a really clear and simple way. You’ll be a pro in no time!

And… Action

I don’t want this to be another course you buy and never do… so I’ve made it easy to take action. You’ll find a list of video prompts specific to your industry, so you never have to come up with a video idea ever again! There’s also a downloadable video creation checklist that you can use monthly to plan and tick off your content.

But wait… there’s so much more*

*Steak knives not included

Your Bonuses:

1) Open invitation to the Show & Tell Facebook community (members only)

2) How to bonus video: Prepare, film and edit an online course

3) How to bonus video: Use Instagram Stories to be seen – with Clever Social

4) How to bonus video: Making Overhead Video

5) Masterclass: The importance of storytelling for your business – with Marsha Shandur

6) Creator Sessions: Like a content bootcamp to help you keep smashing out that video content 

If a picture paints a thousand words,
A video paints… a lot more than that

Video is a great way to not only engage with your audience but showcase the best of your business in a way that grabs our teeny tiny attention spans. Also, video isn’t just for Instagram either!

Think about how video can work for you and your business, on your website, branding collateral, and other online platforms.

What This Course Isn’t
(because that’s important too)

Easy Smartphone Video won’t ask you to:

  • Fork out thousands of dollars on equipment

  • Take a deep dive into the technical specs and editing practices

  • Take on suggestions that don’t work for you or your brand
  • Create content that simply feeds the algorithm, for the purpose of feeding the algorithm
  • Make a fool out of yourself and point to text boxes that don’t exist (unless you want to)
  • Make content that just doesn’t feel authentic (and awesome) to you.
  • Spend hours and hours researching and finessing your production value – ain’t nobody got time for that!

Basically…

  • If you’re looking for a crash course in how to make incredible content – without all the technical specs, doo-dads, and watsits, this is the course for you.
  • If you have an awesome plan and a great idea, but are just stuck on how best to showcase that to the world wide web, this is the course for you.
  • If you don’t want to fork out for an expensive camera, light, gadgets, and whatever else you’ve seen on TV, but you are looking to create some great content right from the palm of your hand, this is the course for you.
  • If you want to create engaging videos (that people actually watch all the way to the end) this is the course for you.

Think social media is just for “the cool kids”?

Well a) I happen to think you’re pretty cool and b) social media is for everyone! And making great content that suits you and your brand is within reach. As close as your fingertips, in fact.

“But Michelle, who’s got the time to work out how to create great content? It’s like a minefield out there – full of 25 year olds making reels and pointing at weird boxes and dancing to Mariah Carey.”

You Do!

Because once you learn the tricks of the trade, and start to decipher what the whole game of social media is really all about – you’ll be creating killer content in no time.

And by the end of this course, you’ll be able to create:

Customer Testimonials

How-to Videos

Clips for Social Media

On-Brand Reels

Behind-the-scenes Content

...& A Whole Lot More

I’m about to blow your mind at just how easy it is to create, produce, and edit videos all from your smartphone.

One more time for the people in the back!

Are you ready to totally CRUSH some content?

$30/week
.

(over 10 weeks)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions
  • Flexible payment plan

$290
.

(one time payment)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions

LIVE VERSION!
$590

(one time payment)

  • Lifetime access
  • 6 video modules + worksheets
  • 4 bonus modules
  • Free access to my Facebook group
  • Free access to my Creator Sessions
  • A month of weekly Zoom calls with me for personalised support & accountability
  • Only run twice a year – doors open Feb 2023

It’s Ready When You Are

Well hot damn, the content is all here ready and waiting for you! The best part about a self-paced course is just you doin you with a little help from your internet friend (that’s me).

You can fly through this course in about three hours. OR you can treat it like a fine wine. You’ve got lifetime access to the course, so you’re square in the driver’s seat!

Some More FAQs

(without the information overload)

How long will it take me to shoot my first video?

It depends what kind of video you’re talking about, because I’ll teach you to make all sorts of videos with different degrees of difficulty. But when you’re learning it might take up to an hour from start to finish. After that, it’s possible to start creating content in just 5 or 10 minutes!

What will I have at the end of this course?

Aside from some mad video skills, you’ll have a month’s worth of videos ready to use on social media. And then it’s just rinse and repeat, and you’re set for life.

When does the course start and finish?

The course starts now and never ends! It’s a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?

How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

Do I need any fancy equipment for this?

Just your smartphone with enough space on it to record some video! In the course we’ll go into some extras that will help make the process easier, but all you need to start is your phone.

What level is this aimed at?

This course is for beginners, although even if you’ve made some videos on your phone before this course covers a LOT so I’m confident you’ll learn a few new tricks!

Will you teach me how to make reels?

Any video can be a reel!! I’ll be teaching you how to make lots of great videos that will work well for you and your business that you can upload as a reel. What I don’t teach is how to point at boxes, lip sync or do transitions in the reel platform.

Do I need a lot of technical know-how for this? That stuff makes me itchy…

No, definitely not. You will learn all of the basics of shooting and editing, but no in-depth technical stuff. I keep it simple so that you can get the info you need without anything extra that you don’t have time for.

What do you not cover?

I prefer to shoot in natural light so we won’t cover much on artificial lighting. We also won’t go super in-depth into editing as I want this to be as quick and easy as possible for you. The focus is on easy simple video clips that you can use on social media.

What sort of businesses should take this course?

I’ve had everyone from stylists to lawyers to builders take and LOVE this course. Even marketing professionals from big companies. There are video idea/prompt sheets designed specifically for your industry (there’s even one in there for product-based businesses) so it’s tailored completely to you.

Still after a little somethin’ somethin that’s not listed?

Drop me a line, right here!

But otherwise, I can’t WAIT to see the content you come up with.

Join my FREE 5 day Video Challenge

Yes please