Have you ever been forced to buy an expensive outfit you didn’t like, only to never wear it ever again? AKA being a bridesmaid.
I was lucky enough to be a bridesmaid for a chill friend who let us choose our own dresses. I was so grateful not to have to endure the day in purple taffeta with shoestring straps. I loved my dress and definitely got my money’s worth out of it!
It’s the same with getting a professional video done. When you’ve spent all that money getting something created that’s a million times better than that wedding video shot by Uncle John with his camcorder, you don’t want to just chuck it on your website and forget about it.
So here are my top three ways to get more bang for your buck out of your videos…
Put it in your email signature
A great way to send it out on the daily. Whether it’s an ‘About Us’ or a ‘How To’, just put a heading above it that makes people want to click through to watch. Something like ‘Click play to find out why I started my business’ or ‘Learn to cut your own hair below’.
Send it to prospective or new clients
Attract those ideal clients that really want to work with you. If you’re a service based business and you get an enquiry, why not follow up with a ‘Here’s what it’s like working with me’ video. This builds the know, like and trust factor before people have even met you.
Product based businesses, when you email people to thank them for their purchase why not pop it in there with an invitation to find out more about your brand? Turn those one off customers into repeat buyers who love your brand.
Send to anyone affiliated with your business
Social media is a hungry beast, people are always looking for content to share. So make a list of everyone you come into contact with in your business…suppliers, collaborators, stockists, affiliates to name a few. If it feels appropriate why not ask them if they would like to share your video on their social? If they’re keen send them the actual file (WeTransfer is free and great for this) don’t just send them a link to where you have it hosted on You Tube or similar. Social platforms prefer content that is uploaded directly rather than shared via a link.
It goes without saying to get it on social media as well…but don’t just do it once and assume everyone’s seen it. Keep re-posting and re-purposing all of your video content. Most people haven’t seen it the first time round, and even if they have, repetition is a good thing (unless it’s an Abba song on the dancefloor at a wedding – once is more than enough for me).
So go and share those videos far and wide, and if you want more tips and how-to’s from me, make sure you sign up for my monthly round up below.