One of the ways we can make content creation easier is by milking our ideas to get as much as we can out of them. Here it is in action using a stylist as an example – but you can insert your own business/product here too:
Content idea: Why should someone use a stylist?
IDEA ONE ⚡ A talking head video about the biggest benefit of using a stylist.
Good for LinkedIn, Instagram, Facebook, blog post and email newsletter.
IDEA TWO ⚡ A b-roll video rifling through the closet trying to find an outfit. The graphic says ‘That moment when you realise you have a wardrobe full of clothes and you still have nothing to wear’.
Good for Instagram and Facebook.
IDEA THREE ⚡ A still photo with a caption about the first time they discovered the power of styling, and how they’d like to do that for you too.
Good for LinkedIn, Facebook, Instagram, blog post and email newsletter.
IDEA FOUR ⚡ A graphic carousel of slides (make in Canva) titled ‘5 reasons you can’t dress yourself’. Each slide has a point about why using a stylist is good (saves money, confidence boost etc).
Good for Instagram, LinkedIn (save as pdf to display properly), Facebook (save as mp4 video), blog post and email newsletter.
IDEA FIVE ⚡ Timelapse video of a client session (camera just on you if they’re shy) and a graphic saying ‘Guess how many outfits we pulled out of this clients existing wardrobe?’. Put the answer and some tips in the caption.
Good for Facebook and Instagram.
We brainstormed these for @sisterhoodofstylenz in the Clever Content Club. It’s a monthly membership with a proven system, loads of resources, templates and wrap-around support to take the overwhelm out of your social media. Doors are closed right now but if you join my monthly roundup (below) you’ll be the first to hear when it launches again.
